Mag. Dr. Irmgard Wetzstein, Bakk. MA
T: +43-1-4277-49349
Wetzstein, I., Fuger, S., Lehner, D., Pilgerstorfer, M., & Plattner, G. (2019). Cybercrime und Viktimisierung. Versuch einer Typologisierung aus gendersensibler Perspektive. Kuratorium für Verkehrssicherheit. KFV-Sicher Leben





Wetzstein, I. (2018). The gender dimension of the refugee debate: Progressiveness and backwardness discourses in Austrian press coverage. In G. Dell’Orto, & I. Wetzstein (Eds.), Refugee news, Refugee politics. Journalism, public opinion and policymaking in Europe (pp. 56-67). Routledge.


Wetzstein, I. (2017). Statement zum Thema Digitale Courage und Hass im Netz: Panel II: Praxis in den Medien. In Enquete Digitale Courage. Auszüge aus dem stenographischen Protokoll der Enquete des Bundesrates (pp. 46-47). Parlamentsdirektion.



Wetzstein, I. (2016). Promoting Peace with Social Media: Concepts of Peace and Peace Campaigning. Paper presented at 57th Annual Convention of the International Studies Association (ISA), Atlanta, United States.


Wetzstein, I. (2016). Strategic Self-Presentation of Independent Musicians: A Typology of Visual Impression Management on Facebook. Paper presented at IAMCR Annual Conference 2016, Leicester, United Kingdom.


Wetzstein, I., Grubmüller, V., Rainer, K., & Götsch, K. (2015). From the Academic Debate to Real-World Use and Back. Theoretical and Practical Implications of Social Media as Communication Channel in Crisis and Disaster Management. . In M. M. Skoric, P. Parycek, & M. Sachs (Eds.), DeDEM Asia 2014. : Proceedings of the International Conference for E-Democracy and Open Government. (pp. 127-138). Edition Donau-Universität Krems.


Wetzstein, I., Hefel, J., & Moser, S. (2015). Jugendliche mit Migrationshintergrund auf dem Weg in den Arbeitsmarkt: Evaluierung eines arbeitsmarktpolitischen Modell-projekts. In F. Fredersdorf (Ed.), Innovatives Lehren: E-Teaching und Face to Face: Teaching mit digitalen und analogen Bildungsmedien in der beruflichen Aus- und Weiterbildung (pp. 103-129). Springer VS.

Wetzstein, I. (2015). Positiver Journalismus als konstruktive Konfliktbearbeitung: Qualitätsjournalismus in der Auslandsberichterstattung. In Deutscher Fachjournalisten-Verband (Ed.), Positiver Journalismus (pp. 207-2016). UVK Verlagsgesellschaft mbH.


Wetzstein, I. (2015). The Visual Composition of Protest Movements in Social Media: The Case of Hong Kong 2014. Paper presented at IAMCR Conference Hegemony or Resistance: On the Ambiguous Power of Communication (Visual Culture Working Group) , Montréal, Québec, Canada.

Blurring the Lines? - Interactions of Gender and Sexual Identity in Beauty Boys’ YouTube Channels

Irmgard Wetzstein (Speaker), Yvonne Prinzellner (Speaker)
26 Sep 201928 Sep 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Recent Debates over Homosexuality in Austria: two Cases of 2018

Irmgard Wetzstein (Speaker), Yvonne Prinzellner (Speaker)
Jul 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Gay Parenting on YouTube

Yvonne Prinzellner (Speaker), Irmgard Wetzstein (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Die Erde, eine Scheibe. Das Scheitern eines YouTube-Werbevideos für Arbeitszeitflexibilisierung und 12-Stunden-Tag aus visueller Perspektive

Irmgard Wetzstein (Speaker), Brigitte Huber (Speaker)
29 Nov 20181 Dec 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Debating social science online: the case of a contract study on "Islamic kindergartens" in Austria

Brigitte Huber (Speaker), Irmgard Wetzstein (Speaker), Ingrid Aichberger (Speaker)
3 Nov 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Journalists and refugees: The practices and challenges of covering stories of crossings and integration in Europe and the Americas

Dell’Orto Giovanna (Speaker), Irmgard Wetzstein (Speaker)
May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science



The Media and the European "Refugee Crisis" in the light of gender (stereotypes) and public opinion

Irmgard Wetzstein (Speaker)
22 Feb 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science





Praxis in den Medien

Irmgard Wetzstein (Speaker)
16 Nov 2016

Activity: Talks and presentationsTalk or oral contributionOther


Strategic Self-Presentation of Independent Musicians. A Typology of Visual Impression Management on Facebook

Irmgard Wetzstein (Speaker)
27 Jul 2016

Activity: Talks and presentationsTalk or oral contributionOther



Promoting Peace with Social Media: Concepts of Peace and Peace Campaigning

Irmgard Wetzstein (Speaker)
Mar 2016

Activity: Talks and presentationsTalk or oral contributionOther



The Visual Composition of Protest Movements in Social Media: The Case of Hong Kong 2014.

Irmgard Wetzstein (Speaker)
12 Jul 201516 Jul 2015

Activity: Talks and presentationsTalk or oral contributionOther


Debating ‘alternative’ gender identities: The online discourse triggered by the 2014 Life Ball advertising posters.

Irmgard Wetzstein (Speaker)
21 May 201525 May 2015

Activity: Talks and presentationsTalk or oral contributionOther


Vorstellung des Habilitationsprojektes

Irmgard Wetzstein (Speaker)
17 Apr 2015

Activity: Talks and presentationsTalk or oral contributionOther



Potenziale und Grenzen automatisierter Social Media Monitoring-Tools für Kampagnenplanungen und –evaluierungen

Irmgard Wetzstein (Speaker)
28 Nov 201330 Nov 2013

Activity: Talks and presentationsTalk or oral contributionOther


Nutzen und Möglichkeiten automatisierter Social Media Monitoring-Tools für die Kommunikationsforschung zur Erfassung User-generierter Inhalte.

Irmgard Wetzstein (Speaker)
7 Nov 20139 Nov 2013

Activity: Talks and presentationsTalk or oral contributionOther


Automatische Social Media Analysen: Ein Überblick über Tools, Features, Anwendungsbereiche, Potenziale und Grenzen.

Irmgard Wetzstein (Speaker)
17 Oct 201319 Oct 2013

Activity: Talks and presentationsTalk or oral contributionOther


Social media for conflict transformation, peace building and violence prevention: Implications, cases and derivations.

Irmgard Wetzstein (Speaker)
2 Oct 20135 Oct 2013

Activity: Talks and presentationsTalk or oral contributionOther


Social media analytics for sustainable migran integration policies. Reflections of the FP7-ICT project UniteEurope from a tool-oriented perspective.

Irmgard Wetzstein (Speaker)
22 May 201324 May 2013

Activity: Talks and presentationsTalk or oral contributionOther



Arbeitsmarktintegration und Ressourcenorientierung. Ergebnisse der Evaluation eines Angebots für junge MigrantInnen in Vorarlberg/Österreich

Irmgard Wetzstein (Speaker)
20 Jan 201221 Jan 2012

Activity: Talks and presentationsTalk or oral contributionOther


Protest Movements and the Social Web. Ways of Participation and Discourse Quality of the 2009 Viennese Student Protest Movement on Facebook

Irmgard Wetzstein (Speaker)
13 Jul 201117 Jul 2011

Activity: Talks and presentationsTalk or oral contributionOther


Visual Framing. How Images Affect the Information Processing and Emotional Responses to Journalistic Messages about the War in Gaza.

Irmgard Wetzstein (Speaker)
18 Jul 201022 Jul 2010

Activity: Talks and presentationsTalk or oral contributionOther



Visuelles Framing. Der Einfluss verschiedener Bild-Text-Kombinationen auf RezipientInnenbeurteilungen.

Irmgard Wetzstein (Speaker)
18 Feb 201020 Feb 2010

Activity: Talks and presentationsTalk or oral contributionOther




Mediative Qualities? Concepts of Conflict in Journalism.

Irmgard Wetzstein (Speaker)
1 Jul 20092 Jul 2009

Activity: Talks and presentationsTalk or oral contributionOther


Covering conflict in quality journalism. Analyzing visual and verbal texts on the Gaza-Crisis 2009 in four weekly news media.

Irmgard Wetzstein (Speaker)
25 Jun 200926 Jun 2009

Activity: Talks and presentationsTalk or oral contributionOther


Who´s in the picture about war? A content analysis of reports on the Gaza-Crisis 2009 in four news magazines.

Irmgard Wetzstein (Speaker)
20 Jun 200922 Jun 2009

Activity: Talks and presentationsTalk or oral contributionOther



Mediation and Journalism - Mediative Journalism. An Analysis of Public Diplomacy Processes.

Irmgard Wetzstein (Speaker)
29 Nov 20072 Dec 2007

Activity: Talks and presentationsTalk or oral contributionOther


Mediation and Journalism - Mediative Journalism? An Analysis of Public Diplomacy Prosesses.

Irmgard Wetzstein (Speaker)
8 Nov 20079 Nov 2007

Activity: Talks and presentationsTalk or oral contributionOther


Beyond Media-Theories and Strategies of International Political Conflict Management.

Irmgard Wetzstein (Speaker)
16 Aug 200719 Aug 2007

Activity: Talks and presentationsTalk or oral contributionOther


Department of Communication

Währinger Straße 29
1090 Wien
Room: 3.18

T: +43-1-4277-49349
F: +43-1-4277-849349

irmgard.wetzstein@univie.ac.at