Univ.-Prof. Dr. Jörg Matthes
T: +43-1-4277-49307
M: +43-664-60277-49307





von Sikorski, C., & Matthes, J. (2020). Framing and journalism. In Oxford Research Encyclopedia of Communication Oxford University Press.











Corbu, N., Bos, L., Schemer, C., Schulz, A., Matthes, J., de Vreese, C. H., Aalberg, T., & Suiter, J. (2019). Cognitive Responses to Populist Communication: The Impact of Populist Message Elements on Blame Attribution and Stereotyping. In C. Reinemann, J. Stanyer, T. Aalberg, F. Esser, & C. H. de Vreese (Eds.), Communicating Populism: Comparing Actor Perceptions, Media Coverage, and Effects on Citizens in Europe (pp. 183-206). Routledge.


Naderer, B., & Matthes, J. (2019). Der Involvementbegriff in der Werbeforschung: Zum überfälligen Ende eines schwer greifbaren Konzeptes. In H. Schramm, J. Matthes, & C. Schemer (Eds.), Emotions Meet Cognitions: Zum Zusammenspiel von emotionalen und kognitiven Prozessen in der Medienrezeptions- und Medienwirkungsforschung (pp. 21-34). Springer.



Content and effects of right-wing populists’ Facebook communication

Jörg Matthes (Speaker)
20 Nov 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Getting your work accepted in academic journals: The role of research methods

Jörg Matthes (Speaker)
Nov 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


The impact of watching movies and series on children's BMI and the moderating role of perceived parental food rules

Alice Binder (Speaker), Brigitte Naderer (Speaker), Ines Katrin Spielvogel (Speaker), Jörg Matthes (Speaker), Michaela Forrai (Speaker), Helena Knupfer (Speaker), Melanie Saumer (Speaker)
Nov 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Shifting the boundaries of scientific inquiry with Citizen Science: Toward a roadmap

Jörg Matthes (Speaker)
24 Sep 201925 Sep 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Avoiding the other side? An eye-tracking study investigating selective exposure and avoidance of political advertising

Desiree Schmuck (Speaker), Miriam Tribastone (Speaker), Jörg Matthes (Speaker), Franziska Marquart (Speaker), Eva Maria Bergel (Speaker)
Aug 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Drifting further apart? How exposure to media portrayals of Muslims affects attitudes polarization

Desiree Schmuck (Speaker), Raffael Heiss (Speaker), Jörg Matthes (Speaker)
Aug 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Effects of disclosing ads on Instagram: The moderating impact of similarity to the influencer

Brigitte Naderer (Speaker), Jörg Matthes (Speaker), Stephanie Schäfer (Speaker)
Aug 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Processing news on social media: The political incidental news exposure model

Jörg Matthes (Speaker), Andreas Nanz (Speaker), Raffael Heiss (Speaker), Marlis Stubenvoll (Speaker)
Aug 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Disclosing brand placements on audiovisual media: A scientific and practical perspective on the implementation of disclosures in EU countries

Ines Katrin Spielvogel (Speaker), Brigitte Naderer (Speaker), Jörg Matthes (Speaker)
Jun 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


It is just a spoof. Spoof placements and their impact on activation of conceptual persuasion knowledge as well as the referenced brand’s memory and evaluation

Brigitte Naderer (Speaker), Jörg Matthes (Speaker), Simone Bintinger (Speaker)
Jun 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Again and again: Exploring the influence of disclosure repetition on children's cognitive processing of brand placements

Ines Katrin Spielvogel (Speaker), Jörg Matthes (Speaker), Brigitte Naderer (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


"Age matters": A panel study investigating the influence of communicative and passive smartphone use on well-being

Anja Stevic (Speaker), Desiree Schmuck (Speaker), Jörg Matthes (Speaker), Kathrin Karsay (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Do journalists differentiate between Muslims and Islamist terrorists? A content analysis of terrorism news coverage

Christian von Sikorski (Speaker), Desiree Schmuck (Speaker), Jörg Matthes (Speaker), Claudia Klobasa (Speaker), Helena Knupfer (Speaker), Melanie Saumer (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Does incidental exposure on social media equalize or reinforce participatory gaps? Evidence from a panel study

Raffael Heiss (Speaker), Jörg Matthes (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Framing nutritional messages for children: Does perceived effectiveness influence or predict the intended behavior?

Alice Binder (Speaker), Brigitte Naderer (Speaker), Jörg Matthes (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


"Looking up and feeling down": The influence of mobile social networking site use on upward social comparison, self-esteem, and well-being of adult smartphone users

Desiree Schmuck (Speaker), Kathrin Karsay (Speaker), Jörg Matthes (Speaker), Anja Stevic (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


"Too much to handle": Impact of mobile social networking sites on information overload, depressive symptoms, and well-being

Jörg Matthes (Speaker), Kathrin Karsay (Speaker), Desiree Schmuck (Speaker), Anja Stevic (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Der Zusammenhang zwischen Übergewicht und Fernsehkonsum bei Kindern und die moderierende Wirkung des elterlichen Erziehungsstils

Alice Binder (Speaker), Brigitte Naderer (Speaker), Ines Katrin Spielvogel (Speaker), Michaela Forrai (Speaker), Jörg Matthes (Speaker)
Apr 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Kommunikation als Verantwortung? Interne und externe Wahrnehmung von Verantwortungsfaktoren am Beispiel der Universität Wien

Mira Mayrhofer (Speaker), Marlis Stubenvoll (Speaker), Christian von Sikorski (Speaker), Jörg Matthes (Speaker)
Apr 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


The polarizing effect of a Twitter post: Investigating the effects of highlighted right-wing populist statements in political news coverage

Raffael Heiss (Speaker), Christian von Sikorski (Speaker), Jörg Matthes (Speaker)
Sep 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Why, where, and how to publish in communication journals

Jörg Matthes (Speaker)
Sep 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Cause and effect: Development and state of the art of experimental communication research

Jörg Matthes (Speaker), Franziska Marquart (Speaker), Brigitte Naderer (Speaker), Desiree Schmuck (Speaker), Florian Arendt (Speaker)
6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Likeminded and cross-cutting talk, network characteristics, and political participation online- and offline: A panel study

Jörg Matthes (Speaker), Franziska Marquart (Speaker), Christian von Sikorski (Speaker)
6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Muslims are not Terrorists‘. Islamic State coverage, journalistic differentiation between terrorism and Islam, fear reactions and attitudes toward Muslims

Christian von Sikorski (Speaker), Desiree Schmuck (Speaker), Jörg Matthes (Speaker), Alice Binder (Speaker)
6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Muslims' responses to terrorism news: Perceived journalistic quality, discrimination, and attitudes toward the majority population

Desiree Schmuck (Speaker), Jörg Matthes (Speaker), Christian von Sikorski (Speaker), Mona Rahmanian (Speaker), Beril Bulat (Speaker)
6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


No compassion for Muslims? How terrorism news about Muslim victims influence emotions and policy support

Desiree Schmuck (Speaker), Jörg Matthes (Speaker), Christian von Sikorski (Speaker)
6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Placing brands on Facebook: How the source and context of brand posts affect brand likeability

Miriam Mayrhofer (Speaker), Brigitte Naderer (Speaker), Jörg Matthes (Speaker)
6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Still no end to gender stereotypes in advertising: A content analytical comparison on different channels

Kathrin Karsay (Speaker), Jörg Matthes (Speaker), Valerie Fröhlich (Speaker)
6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Terror, terror everywhere? How terrorism news shape anti-Muslim policy support: Perceived threat and risk controllability

Jörg Matthes (Speaker), Desiree Schmuck (Speaker), Christian von Sikorski (Speaker)
6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


We drink so we are: Effects of perceived similarity with a drinker on observational learning

Mira Mayrhofer (Speaker), Jörg Matthes (Speaker)
6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Populist Campaigns, Political Polarization, and Social Cohesion

Jörg Matthes (Speaker)
12 Jul 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Are adolescents really disengaged? Investigating the appeal of old and new spaces for political participation in a Citizen Science project

Raffael Heiss (Speaker), Alice Binder (Speaker), Jörg Matthes (Speaker), Diana Sander (Speaker)
Jun 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Inspiration for Perspiration. Investigating the effects of Fitspiration images on women’s body image and inspirational goals

Kathrin Karsay (Speaker), Jörg Matthes (Speaker), Monika Coric (Speaker), Jessica Knoll (Speaker)
Jun 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


News media trust in polarized opinion environments

Jörg Matthes (Keynote speaker)
30 May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Needs, potential and challenges for Citizen Science in Social Science

Jörg Matthes (Keynote speaker)
5 May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


A treat for the eyes. How food cues in media content attract children’s visual attention

Ines Katrin Spielvogel (Speaker), Jörg Matthes (Speaker), Brigitte Naderer (Speaker), Kathrin Karsay (Speaker)
May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Sugary, Fatty, and Prominent: Food and Beverage Appearances in Children’s Movies across Time, 1991-2015

Jörg Matthes (Speaker), Brigitte Naderer (Speaker)
May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


The Impact of Alcohol Brand Appearances on Facebook on Purchase Intention

Mira Mayrhofer (Speaker), Jörg Matthes (Speaker), Brigitte Naderer (Speaker), Sabine Einwiller (Speaker)
May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science



Effects of Anti-Muslim Populist Campaigns on Majority and Minority Groups: Implications for Social Cohesion

Jörg Matthes (Speaker)
2 Mar 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Advertising on Facebook: A boost of popularity or skepticism?

Mira Mayrhofer (Speaker), Sabine Einwiller (Speaker), Jörg Matthes (Speaker)
8 Dec 20179 Dec 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Advertisement disclosures on Facebook

Mira Mayrhofer (Speaker), Jörg Matthes (Speaker), Sabine Einwiller (Speaker), Brigitte Naderer (Speaker)
23 Nov 201725 Nov 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Argumentationsstrategien in der grünen Werbung: Ein systematischer Vergleich von 10 Ländern

Jörg Matthes (Speaker), Brigitte Naderer (Speaker), Desiree Schmuck (Speaker), Carolin Eicher (Speaker)
23 Nov 201725 Nov 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Wer sind die grünen Konsumenten? Prädiktoren für nachhaltiges Kaufverhalten im internationalen Kontext

Jörg Matthes (Speaker), Brigitte Naderer (Speaker), Desiree Schmuck (Speaker)
23 Nov 201725 Nov 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Overestimating digital media for youth political engagement

Jörg Matthes (Keynote speaker)
21 Sep 201722 Sep 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Reflections on Best Practices in Research Methodology

Jörg Matthes (Keynote speaker)
20 Sep 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


The Islamic State in the news: Journalistic differentiation between terrorism and Islam, terror news proximity, and islamophobic attitudes

Christian von Sikorski (Speaker), Jörg Matthes (Speaker), Desiree Schmuck (Speaker)
9 Aug 201712 Aug 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


The “Spiral of Silence” revisited: A meta-analysis on the relationship between perceptions of opinion support and political opinion expression

Jörg Matthes (Speaker), Johannes Knoll (Speaker), Christian von Sikorski (Speaker)
9 Aug 201712 Aug 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Young Muslims' responses to anti-islamic right-wing populist campaigns: Discrimination, social identity threats, and hostility

Desiree Schmuck (Speaker), Jörg Matthes (Speaker), Frank Hendrik Paul (Speaker)
9 Aug 201712 Aug 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Revisiting the methodology of mediatization research

Jörg Matthes (Speaker)
16 Jun 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


How brands appear in children’s movies. A systematic content analysis of the past 25 years

Brigitte Naderer (Speaker), Jörg Matthes (Speaker), Ines Katrin Spielvogel (Speaker)
25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Muslims are not terrorists”: Islamic State coverage, journalistic differentiation between terrorism and Islam, fear reactions, and attitudes toward Muslims

Christian von Sikorski (Speaker), Desiree Schmuck (Speaker), Jörg Matthes (Speaker), Alice Binder (Speaker)
25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Pathways to Political (Dis-)Engagement: User Motivations and the Role of Incidental and Intentional Exposure Modes in Adolescents' Political Engagement

Raffael Heiss (Speaker), Jörg Matthes (Speaker), Johannes Knoll (Speaker)
25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Sexualizing Media and Self-Objectification. A Meta-Analysis

Kathrin Karsay (Speaker), Johannes Knoll (Speaker), Jörg Matthes (Speaker)
25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Shaping children’s healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children’s BMI, food-related parental mediation strategies, and food choice

Brigitte Naderer (Speaker), Jörg Matthes (Speaker), Alice Binder (Speaker), Franziska Marquart (Speaker), Mira Mayrhofer (Speaker), Agnes Obereder (Speaker), Ines Katrin Spielvogel (Speaker)
25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Research Methods for Populist Communication

Jörg Matthes (Keynote speaker)
10 May 201711 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Die Perspektive der Eltern zur Werbepraxis von Produktplatzierungen. Zu Regulierungsmaßnahmen eingebetteter Werbeformen

Brigitte Naderer (Speaker), Agnes Obereder (Speaker), Ines Katrin Spielvogel (Speaker), Jörg Matthes (Speaker)
Nov 2016

Activity: Talks and presentationsTalk or oral contributionScience to Science


Soziale Medien und das politische Engagement von Jugendlichen

Jörg Matthes (Speaker)
5 Oct 2016

Activity: Talks and presentationsTalk or oral contributionOther


Adopting the sexual gaze: Exposure to sexually objectifying music videos and visual attention toward women

Jörg Matthes (Speaker)
Jun 2016

Activity: Talks and presentationsTalk or oral contributionOther


Adopting the sexual gaze: Exposure to sexually objectifying music videos and visual attention toward women

Kathrin Karsay (Speaker), Jörg Matthes (Speaker), Philip Platzer (Contributor), Myrna Plinke (Contributor)
Jun 2016

Activity: Talks and presentationsTalk or oral contributionScience to Science


Gender-role portrayals in television advertising across the globe

Jörg Matthes (Speaker)
Jun 2016

Activity: Talks and presentationsTalk or oral contributionOther



The effectiveness of celebrity endorsements: A meta-analysis

Jörg Matthes (Speaker)
Jun 2016

Activity: Talks and presentationsTalk or oral contributionOther


The social media participation model: A goal systems theory perspective

Jörg Matthes (Speaker)
Jun 2016

Activity: Talks and presentationsTalk or oral contributionOther


Publizieren in begutachteten Zeitschriften: Praktis che Beispiele erfahrener SozialwissenschaftlerInnen

Jörg Matthes (Speaker)
19 Apr 2016

Activity: Talks and presentationsTalk or oral contributionOther


Greenwashing Environmental Claims

Jörg Matthes (Keynote speaker)
14 Dec 2015

Activity: Talks and presentationsTalk or oral contributionOther


Social Media and Youth Political Engagement

Jörg Matthes (Keynote speaker)
27 Nov 2015

Activity: Talks and presentationsTalk or oral contributionOther


Popstars als Markenbotschafter – Eine Untersuchung zu Imagetransfereffekten

Jörg Matthes (Speaker)
26 Nov 2015

Activity: Talks and presentationsTalk or oral contributionOther


Antecedents of Strategic Game Framing in Political News Coverage.

Jörg Matthes (Speaker)
6 Aug 20159 Aug 2015

Activity: Talks and presentationsTalk or oral contributionOther


Attitudes Toward Illegal Immigration and Exposure to Public Service and Commercial Broadcasting in France, Norway, and the United States.

Jörg Matthes (Speaker)
6 Aug 20159 Aug 2015

Activity: Talks and presentationsTalk or oral contributionOther


Channel characteristics and issue types in the agenda-building process of election campaigns.

Jörg Matthes (Speaker)
6 Aug 20159 Aug 2015

Activity: Talks and presentationsTalk or oral contributionOther


Sexualizing Pop Music Videos, Self-Objectification, and Selective Exposure: A Moderated Mediation Model.

Jörg Matthes (Speaker)
6 Aug 20159 Aug 2015

Activity: Talks and presentationsTalk or oral contributionOther


The Role of Social Media in Setting the Muslims and Islam Agenda: A Three-country Study.

Jörg Matthes (Speaker)
6 Aug 20159 Aug 2015

Activity: Talks and presentationsTalk or oral contributionOther


Die Wirkung rechtspopulistischer Werbung auf explizite und implizite Einstellungen gegenüber Ausländern.

Jörg Matthes (Invited speaker)
11 Jun 2015

Activity: Talks and presentationsTalk or oral contributionOther


Die Wirkung rechtspopulistischer Werbung auf explizite und implizite Einstellungen gegenüber Ausländern.

Jörg Matthes (Speaker)
11 Jun 2015

Activity: Talks and presentationsTalk or oral contributionOther


Strategische Kommunikation umweltbezogener Botschaften

Jörg Matthes (Invited speaker)
10 Jun 2015

Activity: Talks and presentationsTalk or oral contributionOther


Effects of environmental brand attributes and nature imagery in green advertising on brand attitude and purchase intention.

Jörg Matthes (Speaker)
21 May 201525 May 2015

Activity: Talks and presentationsTalk or oral contributionOther


Nature documentaries, connectedness to nature, and pro-environmental behavior.

Jörg Matthes (Speaker)
21 May 201525 May 2015

Activity: Talks and presentationsTalk or oral contributionOther


Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013.

Jörg Matthes (Speaker)
21 May 201525 May 2015

Activity: Talks and presentationsTalk or oral contributionOther


Rechtspopulistische Kampagnen und Ausländerfeindlichkeit

Jörg Matthes (Invited speaker)
29 Jan 2015

Activity: Talks and presentationsTalk or oral contributionOther


Österrichs Bild in der Werbung

Jörg Matthes (Speaker)
11 Dec 2014

Activity: Talks and presentationsTalk or oral contributionOther


’Muttertag statt Selbstmordanschlag' Zu den Wirkungsweisen rechtspopulistischer Werbung.

Jörg Matthes (Speaker)
Dec 2014

Activity: Talks and presentationsTalk or oral contributionOther


Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners

Jörg Matthes (Speaker)
6 Aug 20149 Aug 2014

Activity: Talks and presentationsTalk or oral contributionOther


Observing the 'spiral' in the spiral of silence: A latent growth modeling approach.

Jörg Matthes (Speaker)
6 Aug 20149 Aug 2014

Activity: Talks and presentationsTalk or oral contributionOther


The Boomerang Effect of disclosures: How placement disclosures affect brand memory, persuasion knowledge, and brand attitude.

Jörg Matthes (Speaker)
6 Aug 20149 Aug 2014

Activity: Talks and presentationsTalk or oral contributionOther


The effects of right wing populist ads on implicit and explicit attitudes: A moderated mediation model

Jörg Matthes (Speaker)
6 Aug 20149 Aug 2014

Activity: Talks and presentationsTalk or oral contributionOther


Us and them: A meta-analysis of research on media representation of Muslims and Islam from 2000 to 2013

Jörg Matthes (Speaker)
6 Aug 20149 Aug 2014

Activity: Talks and presentationsTalk or oral contributionOther


Expertengespräch zum Thema sexistische Werbung

Jörg Matthes (Invited speaker)
15 Jul 2014

Activity: Talks and presentationsTalk or oral contributionOther


Investigating the effects of right-wing populist political posters on implicit and explicit stereotypes

Jörg Matthes (Speaker)
22 May 201426 May 2014

Activity: Talks and presentationsTalk or oral contributionOther


Negation of media stereotypes and its consequences on prejudice

Jörg Matthes (Speaker)
22 May 201426 May 2014

Activity: Talks and presentationsTalk or oral contributionOther


Negativity in the news: Exploring the drivers of 'bad news'

Jörg Matthes (Speaker)
22 May 201426 May 2014

Activity: Talks and presentationsTalk or oral contributionOther


Politicians' perceptions of based news media: A hostile media phenomenon approach.

Jörg Matthes (Speaker)
22 May 201426 May 2014

Activity: Talks and presentationsTalk or oral contributionOther


The effects of right-wing populist advertisements on young voters: Symbolic threats, economic threats, and the moderating role of education

Jörg Matthes (Speaker)
22 May 201426 May 2014

Activity: Talks and presentationsTalk or oral contributionOther


Methodenimpuls

Jörg Matthes (Speaker)
28 Apr 2014

Activity: Talks and presentationsTalk or oral contributionOther


The dynamic relationship between opinion climate perceptions and political discussion frequency in six European countries

Jörg Matthes (Speaker)
25 Apr 2014

Activity: Talks and presentationsTalk or oral contributionOther



The determinants of political discussion in Europe: A six-country study

Jörg Matthes (Speaker)
10 Apr 201411 Apr 2014

Activity: Talks and presentationsTalk or oral contributionOther


Interview in der Ö1-Sendereihe 'Moment – leben heute' zu "Product Placements mit Fokus auf (Informations-)Medien"

Jörg Matthes (Speaker)
10 Mar 2014

Activity: Talks and presentationsTalk or oral contributionOther


Effects of modern political campaigns

Jörg Matthes (Speaker)
Sep 2013

Activity: Talks and presentationsTalk or oral contributionOther




’Daham statt Islam’? Zu den Wirkungen rechts-populistischer Werbung.

Jörg Matthes (Speaker)
1 Jul 2013

Activity: Talks and presentationsTalk or oral contributionOther


A new look at campaign advertising and political engagement: Do opinion-incongruent and -congruent ads matter?

Jörg Matthes (Speaker)
Jun 2013

Activity: Talks and presentationsTalk or oral contributionOther


Buying green: Antecedents of green consumption behavior and implications for advertisers

Jörg Matthes (Speaker)
Jun 2013

Activity: Talks and presentationsTalk or oral contributionOther


Partisan biases in newspaper, TV, and online Journalism across 16 advanced democracies

Jörg Matthes (Speaker)
Jun 2013

Activity: Talks and presentationsTalk or oral contributionOther


Positively valenced calming political ads Influence the correspondence between implicit and explicit attitudes

Jörg Matthes (Speaker)
Jun 2013

Activity: Talks and presentationsTalk or oral contributionOther



Why do green consumers tend to trust green ads? Testing the mediating role of informational utility and emotional appeal

Jörg Matthes (Speaker)
Jun 2013

Activity: Talks and presentationsTalk or oral contributionOther


Explaining public distrust in news media: A cross-national panel study on the role of affects in hostile media perceptions

Jörg Matthes (Speaker)
14 May 201316 May 2013

Activity: Talks and presentationsTalk or oral contributionOther


Toward conceptualizing and measuring debate efficacy in public opinion research

Jörg Matthes (Speaker)
14 May 201316 May 2013

Activity: Talks and presentationsTalk or oral contributionOther


’Nein zu kriminellen Ausländern!’ Wirkungspfade rechts-populistischer Werbung im Kontext von Salienz und egalitärer Werthaltung

Jörg Matthes (Speaker)
8 May 201310 May 2013

Activity: Talks and presentationsTalk or oral contributionOther


Testing a new index of negativity in news: A comparison of online and offline media in Austria, Germany, and Switzerland

Jörg Matthes (Speaker)
8 May 201310 May 2013

Activity: Talks and presentationsTalk or oral contributionOther


Schutzbedarf von Kindern versus Marktbedürfnisse: Eine Herausforderung

Jörg Matthes (Invited speaker)
1 Feb 2013

Activity: Talks and presentationsTalk or oral contributionOther


Unbemerkte Werbewirkung. Konturen eines Forschungsprogrammes.

Jörg Matthes (Speaker)
11 Jan 2013

Activity: Talks and presentationsTalk or oral contributionOther


Bald fremd in unserer Heimat? Wirkung negativer visueller Frames in Wahlplakaten auf die Einstellungen gegenüber Migranten

Jörg Matthes (Speaker)
29 Nov 2012

Activity: Talks and presentationsTalk or oral contributionOther



Zum Einfluss von Nahrungsmittelplatzierungen in Kinderfilmen: Effekt auf das Verhalten, nicht aber die Einstellungen?

Jörg Matthes (Speaker)
21 Nov 2012

Activity: Talks and presentationsTalk or oral contributionOther


Beeinflussung durch Werbung: Schutzschilder und Hintertüren

Jörg Matthes (Speaker)
15 Nov 2012

Activity: Talks and presentationsTalk or oral contributionOther


Child Exposure to Food and Beverage Placements in Movies: Toward an Implicit Persuasion Model

Jörg Matthes (Speaker)
9 Aug 2012

Activity: Talks and presentationsTalk or oral contributionOther


Elaboration or Distraction? Knowledge Acquisition from Thematically Related and Unrelated Humor in Political Speeches

Jörg Matthes (Speaker)
9 Aug 2012

Activity: Talks and presentationsTalk or oral contributionOther


„Gefährliche Beeinflussung? Zur Platzierung von Nahrungsmitteln in Kinderfilmen“.

Jörg Matthes (Speaker)
25 May 2012

Activity: Talks and presentationsTalk or oral contributionOther


“Establishing Measurement Invariance in Communication Research: Pitfalls and Opportunities”

Jörg Matthes (Speaker)
24 May 2012

Activity: Talks and presentationsTalk or oral contributionOther


“Framing Effects Over Time: Comparing Affective and Cognitive News Frames”

Jörg Matthes (Speaker)
24 May 2012

Activity: Talks and presentationsTalk or oral contributionOther


“How to Test Spiral of Silence Theory: Bringing the Media Back In”

Jörg Matthes (Speaker)
24 May 2012

Activity: Talks and presentationsTalk or oral contributionOther




Methodenausbildung in der Publizistik- und Kommunikationswissenschaft: Zu den Empfehlungen der Fachgruppe Methoden

Jörg Matthes (Speaker)
16 May 2012

Activity: Talks and presentationsTalk or oral contributionOther


„The timing of voting decisions in political campaigns: Does cross-­‐cutting news exposure matter?“

Jörg Matthes (Speaker)
25 Jan 2012

Activity: Talks and presentationsTalk or oral contributionOther


Wie wirken Werbespots und Produktplatzierungen zusammen? Experimentelle Befunde und psychologische Mechanismen.

Jörg Matthes (Invited speaker)
23 Jan 2012

Activity: Talks and presentationsTalk or oral contributionOther


Getting Published. Tipps fürs (und Fallstricke beim) Publizieren in Fachzeitschriften.

Jörg Matthes (Speaker)
30 Nov 2011

Activity: Talks and presentationsTalk or oral contributionOther


Framing Politics. An Integrated Approach.

Jörg Matthes (Speaker)
11 Nov 2011

Activity: Talks and presentationsTalk or oral contributionOther


Department of Communication

Head

Währinger Straße 29
1090 Wien
Room: 7.47

T: +43-1-4277-49307
M: +43-664-60277-49307
F: +43-1-4277-849307

joerg.matthes@univie.ac.at