Univ.-Prof. Dr. Sabine Einwiller
T: +43-1-4277-49319
1 - 20 out of 103

Ninova-Solovykh, N., & Einwiller, S. (2020). Mitarbeitende als Botschafter von Unternehmen. In S. Einwiller, S. Sackmann, & A. Zerfaß (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (pp. 1-24). Springer. https://doi.org/10.1007/978-3-658-23390-7_27-1

Hoffmann, C. P., & Einwiller, S. (2020). Psychologische Dimensionen der Unternehmens-kommunikation. In S. Einwiller, S. Sackmann, & A. Zerfaß (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen Springer. https://doi.org/10.1007/978-3-658-03894-6_20-1

Einwiller, S. (2020). Reputation und Image in der Unternehmenskommunikation: Grundlagen, Einflussmöglichkeiten, Management. In S. Einwiller, S. Sackmann, & A. Zerfaß (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen Springer. https://doi.org/10.1007/978-3-658-03894-6_16-1




Seiffert-Brockmann, J., Einwiller, S., & Wolfgruber, D. (2019). Agile Content Management.. Paper presented at 69th Annual ICA Conference , United States.


Einwiller, S., Seiffert-Brockmann, J., Ninova-Solovykh, N., & Wolfgruber, D. (2019). Does topic-based strategic communication management foster employee work engagement?. Paper presented at 21th Annual Congress of the European Public Relations Education and Research Association, Zagreb, Croatia.

Einwiller, S., Weitzl, W., & Seiffert-Brockmann, J. (2019). Effectiveness of Native Advertisement Content.. Paper presented at 24th International Conference on Corporate and Marketing
Communications, Tel Aviv, Israel.



Weitzl, W., Hutzinger, C., & Einwiller, S. (2019). How can firms stop negative word-of-mouth? A typology of online complainants.. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.

Einwiller, S., & Kim, S. (2019). How organizations exercise their responsibility to prevent harmful online communication.. Paper presented at Conference of the International Association of Media and Communication Research, Madrid, Spain.



Weitzl, W., Hutzinger, C., & Einwiller, S. (2019). The dark side of customer-brand relationships: Revenge following customer satisfaction. Paper presented at 48th European Marketing Academy Conference (EMAC 2019), Hamburg, Germany.

Wolfgruber, D., & Einwiller, S. (2019). The ethical borderline? An intercultural comparison ofcodes of conduct / ethics.. Paper presented at Presented at the 7th European Communication
Conference, ECREA 2018, Lugano, Switzerland.

Weitzl, W., Hutzinger, C., Einwiller, S., & Grohs, R. (2019). The Evolution of Online Complainants’ Desires. In Proceedings of the 2019 AMA Winter Academic Conference (pp. 10-11)

1 - 20 out of 103

Consumers' perceptions and reactions to content Marketing

Sabine Einwiller (Speaker)
4 Dec 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Perceptions of content marketing: An exploratory study

Lina Stürmer (Speaker), Sabine Einwiller (Speaker)
Nov 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Content Marketing – Kommunikationspraxis mit inhärentem Interessenkonflikt?

Sabine Einwiller (Speaker), Neda Ninova-Solovykh (Speaker), Jens Seiffert-Brockmann (Speaker), Wolfgang Weitzl (Speaker)
31 Oct 20192 Nov 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


How organizations exercise their responsibility to prevent harmful online communication

Sabine Einwiller (Speaker), Sora Kim (Speaker)
Jul 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Agile Content Management

Jens Seiffert-Brockmann (Speaker), Daniel Wolfgruber (Speaker), Sabine Einwiller (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


The dark side of customer-brand relationships: Revenge following customer satisfaction

Wolfgang Weitzl (Speaker), Clemens Hutzinger (Speaker), Sabine Einwiller (Speaker)
May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Content Matters! Testing the Effectiveness of Native Advertising

Sabine Einwiller (Speaker)
Apr 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


(Un-)Verantwortliche Werbung? Reaktion von RezipientInnen auf Sponsorship-Disclosures und Native Advertising- Inhalte

Wolfgang Weitzl (Speaker), Sabine Einwiller (Speaker), Jens Seiffert-Brockmann (Speaker)
Apr 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


(Un-)Verantwortliche Werbung? Reaktion von RezipientInnen auf Sponsorship-Disclosures und Native Advertising-Inhalte

Wolfgang Weitzl (Speaker), Sabine Einwiller (Speaker), Jens Seiffert-Brockmann (Speaker)
Apr 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


The ethical borderline? An intercultural comparison of codes of conduct / ethics

Daniel Wolfgruber (Speaker), Sabine Einwiller (Speaker)
Nov 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media

Marcus Opitz (Speaker), Sabine Einwiller (Speaker)
Oct 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Critical coverage: The impact of responsibility attribution on attitude, (dis)identification and trust

Jens Seiffert-Brockmann (Speaker), Sabine Einwiller (Speaker), Christopher Ruppel (Speaker)
Sep 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


The Impact of Alcohol Brand Appearances on Facebook on Purchase Intention

Mira Mayrhofer (Speaker), Jörg Matthes (Speaker), Brigitte Naderer (Speaker), Sabine Einwiller (Speaker)
May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Advertising on Facebook: A boost of popularity or skepticism?

Mira Mayrhofer (Speaker), Sabine Einwiller (Speaker), Jörg Matthes (Speaker)
8 Dec 20179 Dec 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Leadership in CSR and employee supportive behavior

Flora Hung-Baesecke (Speaker), Regina Chen (Speaker), Sabine Einwiller (Speaker), Yang Cheng (Speaker)
8 Dec 20179 Dec 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Advertisement disclosures on Facebook

Mira Mayrhofer (Speaker), Jörg Matthes (Speaker), Sabine Einwiller (Speaker), Brigitte Naderer (Speaker)
23 Nov 201725 Nov 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Sponsored Content: When can sponsorship disclosures lead consumers to resist covert persuasion online?

Sabine Einwiller (Speaker), Wolfgang Weitzl (Speaker), Jens Seiffert-Brockmann (Speaker)
23 Nov 201725 Nov 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


CSR effects on the company – The case of ÖBB’s activities for refugees

Sabine Einwiller (Speaker), Christopher Ruppel (Speaker), Cornelia Strasser (Speaker)
21 Sep 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Investigating online complainants' reactions to (un-)desired webcare responses

Wolfgang Weitzl (Speaker), Sabine Einwiller (Speaker)
7 Sep 20178 Sep 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Curbing harmful online communication –A social responsibility of online platform operators

Sabine Einwiller (Speaker), Sora Kim (Speaker)
30 Jun 20171 Jul 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


A cross-country analysis of consumer online badmouthing

Wolfgang Weitzl (Speaker), Sabine Einwiller (Speaker)
25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Identifiers' and disidentifiers’ reactions to corporate misconduct - The role of emotions as mediator

Christopher Ruppel (Speaker), Sabine Einwiller (Speaker)
25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


To do good in the name of the company

Sabine Einwiller (Speaker)
25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


To do good in the name of the employer

Sabine Einwiller (Speaker)
25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Reconsidering the Boomerang Effect

Wolfgang Weitzl (Speaker), Sabine Einwiller (Speaker)
4 May 20175 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


When service recovery actions backfire

Wolfgang Weitzl (Speaker), Sabine Einwiller (Speaker)
17 Feb 201719 Feb 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science



When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews

Sabine Einwiller (Speaker)
28 Oct 2016

Activity: Talks and presentationsTalk or oral contributionOther


Chinese and German companies' relationship building attempts on Sina Weibo

Sabine Einwiller (Speaker)
12 Sep 2016

Activity: Talks and presentationsTalk or oral contributionOther


Corporate Branding and Reputation Mangement

Sabine Einwiller (Speaker)
8 Mar 2016

Activity: Talks and presentationsTalk or oral contributionOther


The role of the identification with the spokesperson in crisis communication

Sabine Einwiller (Speaker)
3 Mar 2016

Activity: Talks and presentationsTalk or oral contributionOther


Sensitivity of CSR-based identification in the event of negative publicity

Sabine Einwiller (Speaker)
Feb 2016

Activity: Talks and presentationsTalk or oral contributionOther



Effectiveness of Responding to Online Complaints

Sabine Einwiller (Speaker)
2016 → …

Activity: Talks and presentationsTalk or oral contributionOther


How Chinese and German Companies Communicate on Sina Weibo

Sabine Einwiller (Speaker)
2016 → …

Activity: Talks and presentationsTalk or oral contributionOther


Negative Corporate Disclosures and Corporate Accountability

Sabine Einwiller (Speaker)
2016 → …

Activity: Talks and presentationsTalk or oral contributionOther



Who Shall Speak in a Crisis? the Role of Spokesperson nationality

Sabine Einwiller (Speaker)
2016

Activity: Talks and presentationsTalk or oral contributionOther


(In)Transparency in CSR Reporting

Sabine Einwiller (Speaker)
17 Sep 201519 Sep 2015

Activity: Talks and presentationsTalk or oral contributionOther


The role of the media for internal corporate communication.

Sabine Einwiller (Speaker)
3 Jul 20154 Jul 2015

Activity: Talks and presentationsTalk or oral contributionOther



Department of Communication

Deputy Head

Kolingasse 14-16
1090 Wien

T: +43-1-4277-49319
F: +43-1-4277-849319

sabine.einwiller@univie.ac.at