Study Program — Objectives & Qualification Profile
The main aim of the English-language master's program Communication Science at the University of Vienna is to train:
- graduates who are able to present current, socially relevant research questions in the field of communication science at an internationally capable level, while using contemporary research methods, as well as
- decision-makers in internationally oriented communication professions, especially in private sector research.
The focus of these studies lies on the contexts, contents and effects of communication processes on the micro, meso and macro level.
Our graduates have profound skills in terms of the theoretical and methodical aspects of empirical communication research and can independently plan, carry out, evaluate and transcribe communication science research projects in science and practice on their own.
The master program qualifies for research-oriented activities, especially in the following professional fields:
- Leading PhD programs in Communication Science worldwide
- Opinion, market, and survey research
- Media research (e.g. agencies, publishers, broadcasters)
- Media and communications consulting
- Media and communications management
In any case, students with an ambition for a career in professional or academic research are highly encouraged to apply.